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Will You Harm WGT by using Ad Blockers?

rated by 0 users
Tue, Dec 28 2010 5:25 AM (56 replies)
  • andyson
    6,415 Posts
    Tue, Dec 21 2010 8:07 AM

    I'm all about making educated choices when deciding to do or buy anything.  So I did some research on the use of ad blockers.

    I found an industry wide debate on whether ad blocking is ethical, immoral, even stealing.

    (The premise being some unwritten social contract to view the ads in exchange for website content.)

    Here are excerpts and links to some of the better blogs I found on the subject, both pros and cons to using ad blockers.


    Why Ad Blocking is devastating to the sites you love.

    "Imagine running a restaurant where 40% of the people who came and ate didn't pay. In a way, that's what ad blocking is doing to us. Just like a restaurant, we have to pay to staff, we have to pay for resources, and we have to pay when people consume those resources. The difference, of course, is that our visitors don't pay us directly but indirectly by viewing advertising.

    My argument is simple: blocking ads can be devastating to the sites you love. I am not making an argument that blocking ads is a form of stealing, or is immoral, or unethical, or makes someone the son of the devil. It can result in people losing their jobs, it can result in less content on any given site, and it definitely can affect the quality of content."


    Why you shouldn't feel bad about blocking ads.

    " I believe it should be the users choice if they want to view advertisements on a web site. In fact, I always recommend people run Noscript, Ad Block Plus, and Flashblock on their Firefox installations. The fact of the matter is people have a choice to decide what code they run on their computers. If a user doesn’t want to run a Javascript/Flash based ad on their computer, they should not be nudged at and made to feel guilty about it.

    I think sites struggling because of ad revenue need to look at their profit model and maybe think about adapting their profit strategy. 3rd party advertisements have been responsible for pushing rogue security applications and other malvertisements pushing malware. Why should users trust ads from 3rd party ad networks that allow this stuff to be promoted? I block ads, and will continue to do so."


    Is Blocking Ads Unethical?

    "A web page is managed by someone – more often than not, a self-employed webmaster/blogger. We work hard at creating the content and we monetize it (read this as “earn our salary”) by using various forms of advertising. It’s a fairly simple deal: we provide you with “free” content and in return you get exposed to the ads on the pages. You don’t have to buy anything, you don’t even have to click on anything, just let the ads be there. Personally, I don’t think it’s too much to ask for, in exchange for quality content.

    As a web publisher, I try to serve my users with a fair balance of quality content, along with ads which are not obtrusive. No pop-ups, definitely no malware, no flashing banners. I make a large chunk of my revenue from CPM advertising – so I get paid for you to view the ads. Turn on the ad blocker and you’re taking away from my invested resources, without allowing me to create a stream of revenue."


    After reading all the articles, the pros and the cons, I can only conclude if you like the WGT site, if you like playing the game, if you enjoy the friends you've made here, and if you like the relatively small investment needed to do it, then don't block the ads.

    If we take away the ad revenue stream the fallout could be, increased prices on equipment, less feature and course development, or subscription fees.

    I do agree the ads should be unobtrusive and they should be relevant to something members are interested in.  I can focus enough to be my own ad blocker without being distracted. I can ignore the ones that don't relate to me.

  • YankeeJim
    25,827 Posts
    Tue, Dec 21 2010 9:03 AM

    Here's a guy that's making everybody happy, including himself. A good example of how it can work.

    From DaveHeathCote in this thread..........

    "Also look out for any paid offers for things that you would be spending your money on anyway, e.g. inkclub.com I've used 3 times for printer supplies (1250 credits each time) and I just needed new glasses so got 2500 credits for simply clicking through to glassesdirect from offer page rather than going to it via Google.  Clearly, check you are happy with what's on offer from these providers before choosing to use them over anyone else just for the credits.  But, if you are, you can get far more credits this way than from surveys."

  • andyson
    6,415 Posts
    Tue, Dec 21 2010 9:44 AM

    YankeeJim:
    Here's a guy that's making everybody happy, including himself. A good example of how it can work.

    Right, using offers and surveys is another revenue stream for WGT as are pro shop purchases, sponsorships, and ad revenue.  WGT is counting on all of them.

  • Richard4168
    4,309 Posts
    Tue, Dec 21 2010 10:13 AM

    To each there own Andy. Flashblock, unlike adblock, allows an individual to view an ad, and not just block it. If members are interested in having a better swing meter and game-play for a game they love, then the choice is their's. You shouldn't be putting a guilt trip on members who choose to use Flashblock.

    What is your reasoning for protecting WGT, is there a stake in it for you? You're trying to make everyone believe WGT is going away if they block flash-ads for a better gaming experience. Some members will adhere to your reasoning, but in all actuality, WGT has a firm footing in the world of web based gaming businesses.

    I, and others are willing to go back and forth with you on this issue. Again, if members at WGT.com are interested in online shopping while they play a competitive, skill based golf game, then Flashblock isn't for them. It doesn't matter if people by the advertised products, WGT has made their advertising dollars for the rented ad space.

  • VanHalenLover
    1,422 Posts
    Tue, Dec 21 2010 10:58 AM

    andyson:
    "Imagine running a restaurant where 40% of the people who came and ate didn't pay. In a way, that's what ad blocking is doing to us. Just like a restaurant, we have to pay to staff, we have to pay for resources, and we have to pay when people consume those resources. The difference, of course, is that our visitors don't pay us directly but indirectly by viewing advertising.

    Poor analogy in this quoted example.

    Most restaurants are not Beta versions of restaurants. Develop an ad scheme for the final version that is fair and equitable, and I'd have no problem with the ads, personally. It is being done now on countless websites, and also built into countless software programs. 

    It really isn't that difficult. There is a free version that is ad-supported. If you choose to  use the free version, you deal with the ads. If you choose to upgrade to the fee based version, the ads are removed, and you play ad free. Look around, this setup is all around you; and it is fair.

    What WGT has done is forced the ads on both types of players, those who choose to play for free and make no investment or purchase, and those who have made purchases and supported this Beta development. 

    The right thing to do would be to pull it from this Beta version, develop a long term plan for the final release, and deploy it during the final release. I have no guilt what-so-ever in deploying ad blocking software to block these from sight, as I was never given a choice about seeing them. To be very honest with you, I feel as though WGT just turned their back on me, a member who has financially backed the development of this game, by treating me in the exact same manner as a player who chooses not to purchase equipment; and forcing the ads on me.

    To be even more honest, it leaves me wondering if their income dropped off that much after the level/tier changes, and if this is in reaction to that change..... Either way, I don't like it, and ad blockers will continue to run here.

  • oneputtdavid
    1,337 Posts
    Tue, Dec 21 2010 11:01 AM

    andyson:
    Right, using offers and surveys is another revenue stream for WGT as are pro shop purchases, sponsorships, and ad revenue.  WGT is counting on all of them.

    While the offers and surveys are there for players with limited revenue. I prefer to just "purchase" credits when needed. 

    Casino's have a name for this....."Whale"     LOL

  • andyson
    6,415 Posts
    Tue, Dec 21 2010 6:09 PM

    oneputtdavid:
    While the offers and surveys are there for players with limited revenue. I prefer to just "purchase" credits when needed. 

    Yeah, I know what you mean although I've used offers and surveys as well as cash.

    Richard, my stake in this is I like this site, this game and the friends I've made here.  I want it to survive and prosper. Don't you?

    Evidence in the articles cited says ad blockers can hurt site revenues and hence hurt WGT's ability to introduce new features and courses.  Worse case is the site disappears.

    I've found no info on the web that WGT is on sound or shaky financial footing.  Only that their traffic has increased which is a good sign.

  • andyson
    6,415 Posts
    Wed, Dec 22 2010 9:33 AM

    Out of respect for neildiamond's request on this thread I will continue the discussion with Richard4168 here.

    andyson:
    Richard, my stake in this is I like this site, this game and the friends I've made here.  I want it to survive and prosper. Don't you?

    No answer.  On neil's thread I asked Richard again:

    andyson:
    Don't you like this game and site?  Don't you want it to prosper?

    Richard replied:

    Richard4168:

    Have faith. Updates and courses are coming contrary to your belief. Also, your posts reveal your thoughts.

    Merry Christmas Andy.

    No direct answer but its obvious you like this site and game or your wouldn't still be here.

    So you like the site and you say the ads don't bother you, so why are you trying to hurt the sites revenue by blocking the ads? And even worse, encouraging others to block the ads?

    Yeah, it can happen, It can hurt the site if enough people block the ads.

    From an article above:

    "If you read a site and care about its well being, then you should not block ads.... If a site has advertising you don't agree with, don't go there. I think it is far better to vote with page views than to show up and consume resources without giving anything in return. I think in some ways the Internet and its vast anonymity feeds into a culture where many people do not think about the people, the families, the careers that go into producing a website. People talk about how annoying advertisments are, but I'll tell you what: it's a lot more annoying and frustrating to have to cut staff and cut benefits because a huge portion of readers block ads. Yet I've seen that happen at dozens of great sites over the last few years, Ars included."

    You say the reason you block the ads is for smoother meter.  Nonsense!  I've seen no evidence ads affect the meter. You know I watch my CPU usage and meter like a hawk.

    On the other hand, Jake made a post saying his meter was worse running Flashblocker.  Makes sense since an ad blocker adds to the work being done by a CPU.

    You like the site and now know if enough active members use an ad blocker it will reduce WGTs ad revenue and could result in reductions of staff which leads to less features and courses.  (Worst case, the site disappears.) 

    So why promote ad blocking Rich?  You are imagining a smoother meter.  Ads don't affect the meter. Ad blockers use more CPU resources during the game, during the meter and logically will cause more stutters.

    On December 15th you made a post "Want to block flash ads in Chrome and Firefox" where you pointed to instructions on where members could block ads on WGT.  You said:

    Richard4168:
    This is not an attempt to harm WGT. 

    But you will if enough people use ad blockers.

     

     

     

     

  • LizzieRossetti
    1,545 Posts
    Wed, Dec 22 2010 10:15 AM

    Can't see the problem really.The only new ads appear to be the ones in between holes,when that scorecard thingy comes up and even then I have to consciously look at them to see what all the fuss is about.They don't crop up during play,at least not for me,and all I have ever used is IE 7 which is apparently the very worst browser to use for this game.

    I get the odd meter stutter sure,but I'm pretty sure that will be my PC and sometimes Im even quick enough to not click the mouse,and then take another go afterwards.Imagine how good I would be if I CBA to change browsers.Lizzie da Legend.Sounds coolz to me,but in the meantime,I prefer to work my way up the hard way,ignore all the fuss and just be good on my own merit.IF the site lasts that long,what with everybody getting out of their pram about some silly ads that dont even affect very much at all.Probably(but yay,who cares,lets just play)

    But one thing I will not stand for Wgt,is the attitude and stance taken against women.Now please get me my wooly knickers sorted for St.Andrews now that winter is here.Oh and also,can you arrange for me to have permanent bold typeface,in italics,but leaning Left?I think I like the sound of my own type...

    Lizziex

    PS.If theres a real problem and you cant find anywhere to advertise,you can use my profile page if you want.

  • andyson
    6,415 Posts
    Wed, Dec 22 2010 10:22 AM

    Such common sense!

    You're already Lizzie da Legend in my book.

    Merry Christmas Lizzie!

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