By Ryan Ballengee
Srixon Golf presents an interesting new product for 2010. It's a bit of a throwback, though. Now, reintroducing the yellow golf ball!
This time, though, Srixon is pushing a yellow ball with some science behind it that suggests that the colored ball may actually help you play better.
Srixon sent out a press release a few days ago introducing the ball and explaining the technology.
"By tapping into the psychology of hitting each shot and the visualization and calming effect at address, the Z-STAR"! and Z-STAR"! X Tour Yellow golf balls incorporate the science of visual perception with the psychology of color effect on the human brain."
"Science has proven that yellow is the most visible color in the visual spectrum and psychology has correlated green with calming and stress relief; therefore Srixon has combined the two colors based on these findings to tap into the player's mind and expand the benefits of playing a better ball."
It kind of makes sense. A few years ago, Nike Golf came out with their Maxsight athletic contact lenses with specific hues for sporting performance. The color that they chose for golf was grey-green. They were designed to help with reading greens.
The lesson of the story is that Paula Creamer may have incidentally been onto something when she chose to play final rounds with a pink ball. She may love the color—and it is part of her nickname—but it may also have a positive psychological impact, too.