If it's less than 7 yards I go for the chip but I do have an issue with stopping the damn ball with that shot :-)
Full back spin to start and don't expect it to stop, this just slows down the roll. You treat it like a putt for the 2nd half of the travel and use the spin to control the length of the roll.
A couple of places it's useful-CBay #4 from the fringe past the pin. Chip it to the right and it rolls to the hole, usually about a 50% swing. The spin controls the rollout.
CCC#11, back pin when you roll long into the fringe. Same kid of chip. :-)