What if those nice looking Vapor Fly woods turned into those drab WGT branded clubs...Would people notice "?.....Would they be upset ?
Some certainly would. Quite a few have intensly asked for "their" brand to appear, Adams, Titleist - waiting for a hysteric outcry if their beloved Nikes would be robbed from their bags...
It also works the other way round. I played IRL with a CC member and he told me that he bought his WGT wedges as real clubs. In the minimum, this has a psychological effect on his game, and the marketing deal proved effective.
Edit: Which impression would appear if they took away the Nikes only weeks after massively advertising "Buy them before they're gone!"?