Eureka! Finishing off the last bites of my Monkshood salad, (thx Icon) I began to wonder if the large 'W' might be related to the direction WEST. The old saying of exploration and Manifest Destiny was 'Go West young man.'
This might be a hint into the message of the mysterious eggs found along the mounds and trails at Pinehurst; the aliens are coming from Cassiopeia and are going to explore & pioneer, and as Yancy has stated, via the many golf courses and head West...or maybe that's where we need to meet them!
In summary, go play some golf, IRL or on WGT - remember this is inter-dimensional - Go West Young Man!' report back if you have an encounter.
The clincher was that the phrase Go West Young Man is an anagram for Eggs Mount On Way.
If I go missing, give all my neon yellow Callys to HP.