Just my two cents worth.
It is obvious that the majority of revenue generated is based on the balls the players buy. Thus, you need to get more players buying balls and the only way to do this is reduce the pricing a tad.
As for the new tiers, I am curious to see the various formats, and the inevitable sandbagging that will occur.
Players have indicated that the averages are skewed, and they are. Thus segregating players into new tiers must not be based solely on averages. I have said this before, MP, and MPC must be included to establish a players' level of play, and to some extent A/S as well.
I suggested this before in establishing a reference point to include the last 400 rounds played (9-hole). I use a spreadsheet which I would gladly send you.
Perhaps adopting a handicap index that would take into account the tee blocks would be more prudent to show a players ability.
Well off to playing random 3 for practicing my upcoming 2nd round in the US virtual open.
Just a thought.