Kip, there may be a mobile vs PC/Mac disconnect here. On the mobile, the "Play" button moves you into selectable games to play, i.e. one, three or nine holes for x entry and xy prize. Each area has a label to delineate the differences in level such as skill, $, merch received and ceilings or caps.
When I activate a sponsor to gain apparel I would play the one hole low entry/prize section called the Beverly Hills room.
I'm an not sure how the desktop version is formatted because I only use the mobile.